Written: February 9, 2015
Kronda Adair is speaking on this topic at the Portland WordPress Meetup next Monday, February 16th, starting at 6:30PM. I haven’t seen her slides yet, although the title got me to thinking about my own experiences over the years working with many different website owners. Here’s my top 10 list of common mistakes and their remedies.
Let’s say that you are a commercial business and that your company name is ABC, however when you search for the domain name of www.abc.com it is already taken. Choosing www.abc.org would be a mistake, even if the domain name is available because the .org suffix is designed for non-profit companies, not commercial companies. Visit the wikipedia page for a complete list of top-level domains.
Short domain names are preferred to long names, and consider using hyphens in your domain name so that search engines can understand what you’re about (i.e. www.tualatin-real-estate.com instead of www.tualatinrealestate.com).
There are probably thousands of different web hosting companies that you can choose from, so why not buy from a local buddy who operates out of his house? What happens when this friend goes out of business, leaves town, or forgets to pay his electric bill? I always recommend using a web hosting company that has 24/7 support, and that have live people that you can speak with to answer questions or concerns. My recommendations:
Another reason that I like 1and1.com is that they offer domain names, web hosting, SSL certificates, etc., all from one company, so I receive one bill each year instead of multiple bills from various vendors. It is also convenient for the website owner to also own their own domain name and web hosting account, instead of relying upon a third party.
Apple computer is a large brand and well-known throughout the world. Look at their web site, it has just 9 menu choices. If you have more than 9 menu choices, it may be time to reconsider how you may simplify the navigation experience. If it takes too long for a visitor to read all of your menu choices, then they will likely just leave your web site in favor of one that has fewer choices that they understand.
Notice also how all of Apple’s menu names are a single word, think brevity here when choosing your menu names, this is not the place to have a sentence.
Having a web site without a search feature may seem like a neat way to simplify the layout, however visitors really are looking for something quite specific when they visit your site and using a Search will help them find it faster than sequentially visiting and reading each page. Be convenient, and add a Search feature. WordPress users get Search as a built-in feature, so follow the leader in Content Management Systems and use Search.
Large logos should be more impressive than small logos, right? Not really. Please visit some popular web sites and then measure the size of their logos: Intel, Apple, Nike, CNN. All of these prominent web sites have logos smaller than 120×120 pixels. Using a small logo will allow the maximum room for content, and content is what your visitors want to see, not a super-sized logo.
Lawyers and legalese, who needs them? You probably do, so please add a link in the footer of each web page for Terms & Conditions to let your visitors know what happens when they visit your site: Cookies, Email, Privacy, etc.
When the web first appeared in 1995 there were rudimentary web browsers, and everyone browsed from their desktop because mobile devices hadn’t been invented yet. Today in 2015 most of us use a Smart Phone with a web browser, so what happens when I visit your web site on my Samsung phone? Is your theme mobile ready where I don’t have to pinch, double-tap or scroll horizontally? Mobile visitors expect that your web site is mobile-ready and has a mobile menu icon that we fondly call the “hamburger”, it stays small until clicked and then it expands to show menu choices.
A modern web layout will be “responsive”, meaning that it will dynamically respond to the screen size available and work for: Desktop, Tablet and Mobile devices.
I visit www.cnn.com every single day because they are a news site, and they present headlines and sections of news that makes it easy for me to get updated, quickly. Imagine visiting a web site in 2015 and the footer still says 2011 on it? Now that is what I call stale content. The way to make it interesting for visitors to come back is to offer something new to inform them or entertain them. A blog is one popular technique to offer new content to your visitors, but you have to write something new at least once per month to be relevant.
You’re reading an interesting web page and there’s a link, great, clicking the link to learn more and then you suddenly get a 404 page not found, all because that was a broken link. There is a way to find all broken links and it’s free at: http://validator.w3.org/checklink. Another way to check for broken links and other ailments is to create a free Google Webmaster account and then Google will alert you to any syntax issues on your web site.
We are impatient people, and expect that any web site should become visible in a few seconds. Having a web site that takes 45 seconds to load the Home page will certainly cause the majority of your precious visitors to simply exit the site, and go back to where they came from. To make your web pages load faster consider the following:
Now you know my top 10 list of what to avoid as website owner, so please consider attending Kronda’s talk on Monday to find out her list which will benefit your web presence.
Written: January 27, 2015
Roland Smith is a local author that has written dozens of books, so we’ve come up with a marketing process to help build awareness for his new books. This month his book titled Beneath was just released, so to build awareness we’ve done the following steps:
His site is built with WordPress so we’re using a plugin called Newsletter to compose, send and track our email without having to use another separate tool, like Constant Contact.
On the Home page we define four slides to rotate through, each one may be clicked and is linked to a blog post.
The blog post is a book summary with links to purchase at three major stores.
On Facebook the banner is updated, and the Status is updated to talk about the new book. Notice that Roland has 26,636 Likes, and a Post Reach of some 912,140. Yes, he is getting noticed.
Written: November 12, 2014
I’m attracted to all types of automatic bill payments, because it means one less check for me to write each month so that I can concentrate on running my business and household. Our garbage provider is Republic Services and they have allowed me to pay my monthly bill by using a Visa card, automatically. It just happens, and then I get an email reminder of the amount due each month, but no action is required on my part. So far so good.
Today I received an email alerting me that Republic Services is changing their payment system, and an invitation to click a link and get registered with the new system.
After clicking the link it brought me to a web page telling me that their web site was down:
Hmm, this is the classic definition of a Catch 22. I’d love to signup with the new system, but their entire web site is down for maintenance. So what kind of company would issue an email with an inviting link, knowing that their web site was going to be down? Hmm, very poor timing or communication. But hey, Republic Services really knows how to pick up my garbage and recycle bins every Monday, like clockwork, so maybe I shouldn’t expect their IT department to have their act together.Tags: Republic Services
Written: November 9, 2014
Most businesses have decided to offer online customer shopping of their products and services, something that we call e-commerce. Today there are literally dozens of ways to get your online shopping up and running. With WordPress having some 70,000,000 users it has become the number one Content Management System (CMS) in the world, so that has attracted top-notch e-commerce vendors to offer many choices for WordPress web sites. I’ve invited a speaker on this topic to present at the November 24th meeting of the Portland WordPress Meetup group.
In this WordPress MeetUp we will explore developing an e-commerce website using the popular and free Woo Commerce plugin. Shipping options, bulk discount and the various Woo Commerce Product settings will be covered along with incorporating the Shopping Cart pages into your website.
As with her previous popular presentation, “Safeguarding Your WordPress Clients,” Mary Ann will make time for questions at each step in the process and include opportunities for group discussion. After the presentation, slides will be available on a link to Prezi, but you will gain much more by attending in person.
Mary Ann Aschenbrenner is the President of Waterlink Web LLC, a Portland-based website design and development company focused on the needs of small and medium sized businesses. In addition to building successful websites, she tends honeybees, volunteers in her community and is always engaged keeping up to date in this every evolving field.
Tags: e-commerce, Meetup, WooCommerce, WordPress