Written: September 29, 2013

Don’t Believe All Marketing Hype

This past week Apple announced a refresh of the iMac computers, their all-in-on design with 21.5″ or 27″ displays. I’ve owned an iMac before but never got used to the glossy display because it was like looking into a mirror at myself all day long. The marketing department at Apple made a bold claim about he newest iMac display:

“How did we make an already gorgeous widescreen display even better? By making it 75 percent less reflective.”

OK, that got my attention because I have a MacBook Pro laptop with a 17″ anti-glare display, along with two external 24″ matte monitors which provide me with three screens that have no glare, meaning that I can look at my work, not my reflection.

I visited my local Apple store this weekend at Bridgeport Village to take a look for myself at the 75% less reflective displays. To my immediate shock and dismay the new displays were just as glossy and reflective as the previous models. I could easily see myself in the displays along with every product on the wall behind me. The clerk tried to minimize my displeasure with, “Well, this store is brightly lit.”

I walked out of the Apple store knowing that I would never buy the “new” iMac because the display glare is still not acceptable for my use. So, don’t believe all marketing hype, look for yourself before investing in a new computer or display.

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