Most business web sites have a purpose, something that the business wants you to do, like buy a product, make an inquiry, or simply pick up the phone and call them. Miller Insurance has been around since 1886 and when you browse their web site they want you to do a couple of things:
- Become informed about what insurance can do for your family and business in terms of mitigating risk
- Pick up the phone and call them
We already had the first item well covered because they have written lots of content to inform. Today we added the phone number and address to the upper-right corner of each web page:
Having a clear “Call to Action” is quite important for most web sites, so ask yourself if your site accomplishes this. If your site doesn’t have a Call to Action, then consider adding one.