My Take on the Apple Product Announcements Today

My Take on the Apple Product Announcements Today

In America the popular press talks almost non-stop about: Disasters, politicians, celebrities and Apple. Yes, Apple. Today I watched the live cast of the new Apple product announcements.

iPhone 6
Two new iPhones on the right

iPhone 6
First, the see things differently video started playing, then the live stream died so I had to turn over to CNET where they were live commenting. 30 years ago the first Macintosh computer with iconic mouse-based graphical user interface, and bit-mapped graphics was announced at the Flint Center. Today we heard about the new iPhone 6 and iPhone 6 Plus, like rumored, in screen sizes at 4.7″ and 5.5″, catching up to the Samsung Galaxy Note introduced in 2011.

The A8 chip has 2 billion transistors, designed in the 20nm process node, and a 64 bit architecture. The M8 is the new motion chip which allows Apps to measure acceleration, count steps, stairs, altitude and barometric pressure. About 28 minutes into the announcement the Apple Live cast came back to life.

Related: A Brief History of IC Design at Apple Computer

Apple-A8-Chip
The A8 processor chip

Usability improvements:

  • Voice over LTE (WiFi instead of cellular)
  • 8 megapixel camera, all new sensor, faster auto-focus
  • A8 chip with image processing built-in
  • Digital image stabilization (6)
  • Optical image stabilization (6+) – better than digital
  • Video at 1080p with 60 fps, slo-mo at 240 fps

Apple fanboys can wait in line on September 19th, or just go online to pre-order on September 12th.

iOS8

On the software side iOS8 comes out on September 17th across most iDevices. Justin Timberlake and Jimmy Fallon did celebrity promo videos for the iPhone 6 and 6+.

Apple Pay

Next up was how Apple is replacing physical credit cards with a new payment system called Apple Pay, based on Near Field Communication (NFC) technology. Android phones like the Samsung Galaxy S5 already use NFC for secure payments with the Google Wallet app. Expect to see Apply Pay launch next month and in a few dozen big-name retailers.

Apple Pay
Apple Pay holds your credit card info

 

Apple Watch

One more thing…. As expected, we heard about the new Apple Watch, drawing a standing ovation from the crowd.

Apple Watch
One of many looks for Apple Watch

The strap is detachable, allowing users to customize the look to fit their own taste. The user interface is new, using the crown dial to select and navigate by clicking or turning. The display is sensitive to both touch and tapping, in a 3D sense. A taptic engine provides physical feedback. The custom-designed chip is called the S1, and complements the Taptic chip. Fitness metrics like heartbeat allow you to track health. You get three Apple Watch choices: Apple Watch, Apple Watch Sport, Apple Watch Edition. You’ll need an iPhone to operate your new Apple Watch (not stand-alone, or interoperable with anything else), and other features or apps include:

  • Siri, the voice-response system is built-in to Apple Watch.
  • Photo browsing
  • Text messaging
  • Maps with taptic response to turn left or right
  • Phone
  • Doodling
  • Fitness app – Heart beat
  • Workout app
  • Opening your hotel door at select venues
  • Find your BMW car
  • MLB sport scores
  • Honeywell home AC control
  • Apple Pay
  • Extendible platform for developers
Maps
Zoom on maps with twist of watch crown

Health and fitness was the final topic and Tim Cook talked about how the new Apple Watch gives you daily and workout feedback using technology like:

  • Accelerometer
  • Heart rate
  • GPS and WiFi (iPhone required)

Charging is required daily for the Apple Watch. This watch will cost you $349, and is available in 2015.

Summary

The new generation of iPhone 6 and 6+ are a step in the right direction, as Apple finally offers more than one screen size, following on the success of other consumer product competitors like Samsung and HTC. For me, bigger screen size is always better and I’ve been enjoying a 5.5″ display with my Galaxy Note and Note 2 devices for a few years now. The custom A8 and M8 chips make the iPhone 6 and 6+ possible, continuing the tradition of in-house, ARM-based design.

Apple Pay looks to be another promising merge of business deals and NFC technology to make retail purchasing easier. Apple Pay uses fewer keystrokes than Google Wallet on an Android phone to make a purchase, so that’s an improvement.

The Apple Watch isn’t first to market, but it certainly has the best marketing launch for a product in the wearable category, and I think that offering two different sizes makes more sense than one-size fits all. The $349 price makes this an instant, high-end, consumer status device. I look forward to learning more about the two custom chips inside of the Apple Watch family. As an Android phone user I am not compelled to buy an Apple Watch, and will continue to use my Cat Eye device to track cycling fitness.

 

Full Disclaimer: I do own shares of AAPL stock and use an iPad Air plus MacBook Pro each day.

Leave a Reply