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Oregon Visual Arts

Oregon Visual Arts Ecology Project

I got a phone call from Mike Matthews, owner of Measured Marketing Solutions awhile back and he wanted a better way to enter over 1,000 art portfolios into a web site for the Oregon Visual Arts Ecology Project. My first action was to browse the web site and see what it looked like:

Oregon Visual Arts

It was a WordPress site and they were using a popular commercial Theme called Avada that supported the concept of a Portfolio. Oddly enough there was no way to bulk import a list of Portfolios, so Mike wanted to know if it were possible to use an Excel spreadsheet to define all of the Portfolios, then import them somehow into WordPress. My reply, “Yes, of course that can be coded.”

On the Home page there are several Featured Portfolios on display, so when you click the thumbnail then you get linked to a detailed page like this one:

Oregon Visual Arts - detailed portfolio page

Notice that on the right-hand side there are clickable links for:

  • Categories
  • Tags
  • Project URL

All of this visual, text and link information had to be imported from an Excel file into WordPress and then create a new Portfolio for each line of the spreadsheet. I coded a custom Plugin just for this one task, tested it out, and saved Mike much time from having to manually create over 1,000 portfolios.


WordPress is a very powerful and extendable Content Management System (CMS) that allows organizations to show the world what they are all about using an intuitive visual medium. WordPress may be customized to do something special with off-the-shelf Themes, saving you valuable time and manual typing effort.

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