In any given work day I can work on 1-4 different client web sites, so over the years I get to see hundreds and thousands of web pages. Visitors will be visually attracted to your web site, so pay attention to how your content, words and images, are placed on the page. Let’s cover an example from yesterday, a client site had a popular email newsletter signup in the footer of each page:
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Notice how the button for Yes is now aligned with the Email field, and the color of the button matches the heading. One final touch, as you mouse over the Yes button then the background color changes to indicate that you may click the button:
