Written: October 11, 2018

Mailchimp email

Mailchimp Unsubscribe, Epic Fail

There are many ways for business owners to keep in touch with their clients and prospects, email being a big one as a marketing choice, however you must remember to let your email recipients opt-out of your messages. It’s part of Federal law called the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) passed back in 2003.

Today I received three email messages from three different organizations and I politely, but quickly clicked the link for Unsubscribe on two of them, and was removed from their lists. The third Unsubscribe link was from a message sent by the popular email firm Mailchimp:

Mailchimp email

Mailchimp email

Mailchimp unsubscribe

Mailchimp Unsubscribe

Clicking the Unsubscribe link brought me to a page on their site, where I dutifully filled in my email address, only to be shocked that the page didn’t accept my address:

Mailchimp fail

Mailchimp fail

Hmm, that’s not a good response to someone who honestly doesn’t want to receive so much email, and Mailchimp is a large company with many years of experience with email marketing, so somehow their system doesn’t think that my address is proper. I had to browse the mailchimp.com site to find a place to communicate my dilemma in more detail, so hopefully Mailchimp will fix the glitch in their web site so that this doesn’t happen any more.

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MailChimp test

Adding a MailChimp PopUp Form to your WordPress Site

I have a WordPress client that uses MailChimp for emailing updates to their customers, so they wanted an easy way to prompt web visitors to join their email list. We already had a MailChimp form on their WordPress site, but the client wanted to have a PopUp appear after 5 seconds on their Home page that would invite visitors to opt in. After spending a few minutes doing a Google search I found several methods that simply didn’t work, then finally hit the one that did work, so here’s what you need to make this happen:

  1. WordPress web site
  2. MailChimp account
  3. JetPack Plugin for your WordPress site

Let’s start off with what you need to do in MailChimp, login to your account the click Lists. Select and click your desired List, then click the link for Signup forms. Finally, click the icon: Subscriber pop-up

Subscriber pop-up

Subscriber pop-up

In MailChimp select the Format, I chose Modal which means that the pop-up appears in the middle of the web page. Under Display I selected 5 seconds. I added an Image to the pop-up, then changed my Text.

pop-up design in MailChimp

Pop-up Design in MailChimp

Everything looked OK, so I was ready to create the code for this pop-up form, click the button: View Code

copy mailchimp code

Copy MailChimp Code

Select this code, then Copy it to your clipboard, Control+C on Windows (Command+C on Mac).

We want to Paste this MailChimp code into a widget area in WordPress, so login to your WordPress site and click on: Appearance> Widgets

From the list of Available Widgets find and click on: MailChimp Subscriber Popup (Jetpack)

I added this widget to the Header area of my Theme, so your Theme would probably have different sidebar names, choose your theme-specific sidebar.

Header Sidebar

Header Sidebar

Here are the details of my sidebar after I pasted in my MailChimp code:

paste MailChimp code

Paste MailChimp code

Notice how WordPress will alter your pasted code from MailChimp after you Save the form. I setup a condition to Show the pop-up on the Home page only, remember that in MailChimp is where I defined that the pop-up appears after 5 seconds.

I then browsed the Home page and waited 5 seconds, sure enough there appeared my pop-up MailChimp form:

MailChimp test

MailChimp Test

To complete the test I entered my email address and clicked the Subscribe button.

Back in MailChimp I viewed my List and searched for my newly added email name:

new mailchimp email

New MailChimp email

There you have it, we just added a MailChimp pop-up to our WordPress site using the Jetpack Plugin with some Copy/Paste and logo customization. Now the client can attract even more web visitors to receive email updates which will save them both time and money, a win for everyone.

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8 responses to “Adding a MailChimp PopUp Form to your WordPress Site”

  1. Mary Ann says:

    Thank you for sharing this. Will it work for free Mail Chimp accounts or paid only?

  2. Greg says:

    Thanks. I needed this today.

  3. Skyler says:

    How did you add the condition of what pages you would like the pop up to be on? I can’t seem to figure that one out.

    • Daniel Payne says:

      Sklyer, The client wanted the pop-up on every page of the site, so that’s why I added the short code to the Header widget. Many sites have pop-ups, and I’m becoming more annoyed by having to click the Close button so often.

  4. Lena Dee says:

    Ahhhh I’ve been trying to get my pop up to show and barely stumbled upon this page…it was oh so helpful! Thank You 😀

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