There are many ways for business owners to keep in touch with their clients and prospects, email being a big one as a marketing choice, however you must remember to let your email recipients opt-out of your messages. It’s part of Federal law called the Controlling the Assault of Non-Solicited Pornography and Marketing (CAN-SPAM) passed back in 2003.
Today I received three email messages from three different organizations and I politely, but quickly clicked the link for Unsubscribe on two of them, and was removed from their lists. The third Unsubscribe link was from a message sent by the popular email firm Mailchimp:
Clicking the Unsubscribe link brought me to a page on their site, where I dutifully filled in my email address, only to be shocked that the page didn’t accept my address:
Hmm, that’s not a good response to someone who honestly doesn’t want to receive so much email, and Mailchimp is a large company with many years of experience with email marketing, so somehow their system doesn’t think that my address is proper. I had to browse the mailchimp.com site to find a place to communicate my dilemma in more detail, so hopefully Mailchimp will fix the glitch in their web site so that this doesn’t happen any more.
