In my household we have five cell phone users, so for each user we have a two year contract that allows us to upgrade and pick a new phone from a variety of choices. Our phone carrier is AT&T and they just sent me the neatest thing ever, an email with a link to a customized video on what to do when my new smart phone arrives.
In this customized video they displayed and spoke:
- My first name
- New phone name and model
They also described a free app to migrate my existing phone content to the new one using AT&T Mobile Transfer. A final step was to let AT&T know that I had my new phone all ready to use, so I visited http://att.com/activations/
They’ve really made the process of upgrading smart phones easy to do, and that customized video was a first time experience for me, quite impressive, so I wonder how many other businesses would benefit from creating customized videos for their clients to be delighted with.